Green Market Electric Utilities
In 1998, restructuring of the electric power utilities opened the market place to "Green Power Markets" that offer environmental features along with power service. Green power sources will provide clean energy and improved efficiency based on technologies that rely on renewable energy sources. Educating the consumer and providing green power at competitive costs are seen as two of the biggest challenges to this new market. The Center for Resource Solutions in California pioneered the Green-e Renewable Electricity Branding Program that is a companion to green power and certifies electricity products that are environmentally preferred.
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